Tuesday, September 15, 2009

Brilliant Earth - Conflict Free Diamonds - Go Green

Brilliant Earth is based out of San Francisco, and grew from a marriage proposal. When Eric Grossberg could not find a reliable source that could guarantee conflict free diamonds, he and Beth, his fiance decided to start Brilliant Earth, as an alternative to current diamond industry practices.

Brilliant Earth is dedicated to tracking gems, to ensure that every single gemstone is mined, cut and finished in a socially and ethically responsible manner. All their diamonds come from Canadian mines that follow environmentally sustainable practices and are committed to delivering high quality diamonds. They also promote sustainable practices by using environmentally responsible gold and platinum. The precious metals used for these gorgeous rings come from secondary sources and are re-refined in order to ensure that they are identical quality to newly mined metals.


They also believe in giving back by dedicating 5% of its profits to directly benefit local African communities that are normally harmed by the diamond industry. When you're ready to buy a beautiful diamond ring, go to http://www.brilliantearth.com/

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